To be an expert you need more training than experience.
One of the frequently asked questions that I receive by email is how to become an expert real estate agent. What these real estate agents really want to ask is how to get more sales and increase their commissions.
We must acknowledge that the way they ask the question is encouraging; since it entails the assumption on the part of who makes it that it is necessary to improve to sell more and better. "How can I become an expert real estate agent and thus improve my financial situation?" This is the actual question behind the initial question.
The answer is not easy to give. Or rather, it is not easy to convey with the right words so that it is understood and assimilated. Giving advice is easy, but giving good advice is not so easy. Let's see if I can give a clear answer to this frequently asked question: what should I do to be to earn money and be good at what I do. The first thing we should think about is training and specialization. The real estate sector is wide and not only houses are sold.
| The Real Estate Agent: Experience is a Degree.
Having worked in this sector for several years does not necessarily make you an expert in anything. Experience is a degree and it must be valued; However, that experience must transmit to others that you master your profession.
An expert is so because he masters a certain field or activity better than others, Al Hartman. One can be an expert depending on the situation and one is never an expert in its entirety. If there is one thing that defines the expert real estate agent well, it is that he is aware that he still has to learn and the learning will never end. Becoming an expert at something is relatively easy; Staying an expert in one area of the real estate sector is the difficult part.
The savvy real estate agent is because he has invested time in training. This is the first and best recommendation I can give you. Having worked for years in the sector does not give you the right to call yourself an expert. Well, you can call yourself "the King of Real Estate Mambo", if you wish; Another thing is that you are perceived as such.
You are not an expert because you say so; you are because your new and old customers perceive it that way. Being said by your colleagues makes you feel good; But the acid test is that your clients say it.
That said, it must be recognized that it is the colleagues of the profession, your competition, who are better able to say whether you are an expert or not; Although it is the clients that make it profitable for you to be an expert. Being popular is fine; but making money is better.
How many real estate agents are there in the market that have not been recycled, have not evolved and still use outdated negotiation and recruitment techniques? How many of these call themselves experts? Too many sadly. They continue to sell real estate as self proclaimed expert real estate agents, but they do so with more and more effort. Those real estate agents who mistake years for wisdom are the ones who tend to transmit bad habits, personal frustrations and a concept of the real estate sector that does not adjust to reality to the new agents who come to the group.
| The Expert Real Estate Agent Learns from A to Z.
To become an expert real estate agent it is best to spend a few years selling all types of real estate and then specialize in a certain area: land sales, commercial real estate sales, industrial real estate sales, luxury residential real estate sales, sale of a certain types of properties in your area; attracting a certain type of customer, etc. Specialization is what makes you an expert if you accompany it with specific training for that area. You can even be the one who is the reference within that area.
Knowing well a certain area of the real estate sector begins with choosing the right training and setting priorities; that is, what to learn and master first and what to learn and master later. Learning from A to Z means knowing “why” the techniques, strategies, procedures and protocols work; in what conditions they work; how to use the media to make it work.
Many real estate agents attend training courses where you learn first the P, then the B, then the M… and so on; which leads to confusion and not putting into practice what has been learned. Learning must follow a process and not teach the tricks of the business; but the business itself. Good learning that is fast, easy, and highly profitable first explains why and then how.
The seasoned real estate agent always wants to know why. This may seem obvious, but it is not. The clear example is in the use that many real estate agents give Facebook. They advertise on Faccebook, without first knowing how to publish articles on Facebook. Then they complain that they are not getting the profitability they expect.
Learning from A to Z also means starting by taking into account the type of product being sold, under what conditions this “special” product is purchased and how a recruitment and sale protocol should be followed. Knowledge does not take place, but there you have to learn first what will make you earn money tomorrow. You will have time to study philosophy when you have a solid business.
To be an expert real estate agent, I must repeat that it is not enough to know the tricks of the real estate business, (know the best means of online promotion, know some advertising and email marketing tricks…); you have to know the business: know how to obtain and read statistics, know how to show a property, know what means to use and why to attract properties and clients, how to keep a client interested, ...
“The skilled real estate agent dominates real estate telemarketing; you know how to use keywords online, you know how to generate landing pages, and you know how real estate works. In short, he masters recruitment and negotiation techniques better than his colleagues and competition ”.
| THE EXPERT REAL ESTATE AGENT HAS NOT LOST THE NORTH.
Today many new real estate agents in this sector, (with less than 1 year of experience), believe that mastering social media, having extensive knowledge of the internet or being a "Community Manager", positions them to sell properties and earn some good fees. Until they discover how stark reality is and attribute their failure to the crisis in the sector or to the fact that competition is unfair.
Being familiar with the internet and mastering these tools helps a lot; However, if you lack proper real estate training in real estate marketing and sales (why do people buy; how do people buy… and the particularity of a real estate product), you will not be successful in this sector. Sales will be achieved, but the high commissions earned by the savvy real estate agent will never be met.
To be an expert and stay an expert, you have to continually learn. Slow, unhurried but steady learning is always one of the goals of the seasoned realtor. Opening your mind to new real estate recruitment, negotiation and marketing techniques, recycling and taking calculated risks is part of the entrepreneurial spirit.
Becoming an expert real estate agent is easier than you think when you access quality training and focus on specialization. To become an expert you do not need years, what you need is training and that you like this profession.
